Jewelry bargains & discounts
Jewelry is the gift of lasting beauty, but if you are susceptible to the mail-order and
discount promotions, TV commercials, street peddlers, and even some friend offering
glittery bargains that sound tempting, your enjoyment and the jewelry may tarnish sooner
than you expected. Here are some typical promotions which should make you wary.
40% off....60% off
The public is being bombarded by all kinds of outlets-even well-known
merchants-offering jewelry and related items through ads and promotions claiming so-called
discounts which are so exaggerated that you should question whether they are true
- Was the merchandise ever sold at the regular price?
- For how long?
- Was the "retail"..."former"..."reference" price purposely
inflated and then lowered to lure you into thinking you're saving money?
There is nothing wrong with legitimate discounts...but, deceptive pricing offers you no
bargain. To avoid being ripped off, shop around... compare quality and service as well as
price...and ask questions!
Always look for the karat Mark: 14k or 18k
When buying gold jewelry, always look for a karat mark such as 14K or 18K, with the
manufacturer's trademark. Make sure the mark appears on a part of the chain besides the
clasp. Sometimes, if only the clasp is marked 14K, the chain may not be real gold.
Anything less than 10K gold cannot be legally marked or sold as real gold.
Genuine and counterfeit watches for low $$$
Be wary of promotions for genuine name-brand or counterfeit watches for as low as
$10.00 or, familiar brands that normally sell for $2,000-$5,000 offered at unbelievable
prices as low as $50.00. These watches are not genuine, carry no manufacturer's warranty,
and have little value. Usually, certain brand names are stamped on the dials of the
counterfeits by promoters.
To avoid this scam:
- Be wary of extremely low-priced items
- Look for correct spelling of brand-names and karat gold mark
- Ask for a warranty
- Check with your local jeweler
Anyone considering a mail-order bargain should check beforehand with the Better
Business Bureau in the postal area of the promoter. Because most promoters are reached
only at a post office box number rather than a street address, it is very difficult to
contact the firm directly in the event of non-receipt or dissatisfaction. The Better
Business Bureau could provide useful information before any monetary commitment is made.
Compare quality and service, and ask questions! A Jewelers of America member is a
professional jeweler whose reputation is based on his integrity and service in the
community and is someone who will be around after you've made your purchase. He is
available to answer your questions about real jewelry and can offer you a selection of the
newest styles in all price ranges.
Copyright 1995, Jewelers of America, Inc.