How to buy a diamond
at Curt Parker Jewelers
|"How do you buy diamonds?," is a
frequently asked question. "What do diamonds cost?"... "What shape costs
more?"... and so on. Most people consider the cost of diamonds somewhat mysterious.
But really, it's not mysterious at all. The cost of diamonds depends upon four
characteristics called the 4C's, although we at Curt Parker Jewelers teach you the 10C's
of diamond buying.
Most diamonds contain very tiny, natural birthmarks known as inclusions. However, the
fewer and smaller the inclusions are, the less likely it is that they will interfere with
passage of light through the diamond. Clarity is rated in grades from flawless to
Don't confuse cut with shape. A well cut diamond is better able to return light,
creating more fire, brilliance and sparkle.
The most prized diamonds are colorless diamonds, because they are rare. The color
grading scale varies from totally colorless to light color. The difference between one
grade and its neighbor is very subtle. We never try to remember color; we use master
diamonds of known color for color grading. Remember, diamonds come in all colors of the
rainbow and there is no one best color.
The weight of a diamond is expressed in carats. One carat is divided into 100
"points" so that a diamond described as 50 "points" would weigh ½ of
a carat. Carat weight does not mean "size," for a diamond of the same weight may
appear to be larger or smaller depending on the cut and shape.
We have talked about the 4C's, now we will explain the other
should know about. Which "C" is the most important? Your diamond purchase should
depend on a combination of all "10C's". No two diamonds are alike. No two
jewelers are alike either, so we invite you to compare styles, quality and true value we
The Diamond Information Service recommends two months' salary for your first engagement
ring. Keeping in mind that diamond jewelry may come in many styles, such as diamond bands
or bracelets, so do budgets. Our salesperson will work within your budget, to help you
attain the greatest quality and value. We have exceptional diamond jewelry beginning at
The special qualities of a diamond can be further enhanced by the "right"
setting, a design that complements both the diamond and the person wearing it. We will
help you select the best diamond shape for you, as well as the type and color of precious
metal for the diamond's setting. Creating updated looks for older diamond jewelry is one
of our specialties.
You have the assurance of the prestigious American Gem Society, an association of fine
jewelers who are dedicated to customer protection and gemological expertise. We are AGS
members and abide by their guidelines.
All Curt Parker diamonds larger than ½ carat are available with a diamond grading
report by the American Gem Society, Gemological Institute of America or the European Gemological Laboratory,
Inc., verifying the clarity, color grade, carat weight, of your diamond with other
important specifications. All diamonds purchased at Curt Parker are
accompanied by an Insurance Replacement Report at no additional fee.
Caring for Diamond Jewelry
We will teach you how to keep your diamond jewelry at its brilliant best. A clean
diamond not only reflects light better, but actually looks bigger than one that's dirty.
We recommend that you bring in your diamond jewelry once a year to have it inspected for
signs of wear or loose prongs. We are always happy to professionally clean and check your
diamond at no charge.
Our client relationships are built on trust, confidence and customer satisfaction. For
these reasons, Curt Parker Jewelers has found an enduring place among people who
appreciate fine jewelry not because it is expensive, but because it is fine.
Diamonds are forever. Take your time and learn
as much as you can. The more informed you are, the better choice you will make. Make sure
you're buying the best quality, Curt Parker quality. After all, we would only want you to
own a diamond that we would wear ourselves. Let us show you the extraordinary beauty our
diamonds have to offer.